Boring autopilot.
Boring is the point. The optimizer runs a Tuesday in July the way it runs Black Friday: every ad re-scored, the budget moved, every move logged.
Boring autopilot for noisy ad accounts.
We build the engine that runs a brand's paid growth end-to-end, acquiring customers at a fraction of the cost, and learning who its audience really is.
Why Jarva exists.
We started Jarva because the way brands buy ads leaves most of their growth on the table. Spend is managed by hand, against yesterday's numbers, by people who can't test fast enough to find what actually works, and who the audience really is stays a guess. For an established brand, that gap is the difference between scaling and stalling.
So we built the engine. Drop every creative in, set a budget, and Jarva builds the ads, runs them on Meta and Google Search, and moves the budget every day on its own record of every sale, acquiring customers at a fraction of the cost, showing who buys and where the funnel leaks, and logging every move so it can be replayed.
Founded in Reykjavík in 2022. Headquartered in Copenhagen since 2025.
Three values, written in one breath.
Not a dollar spent blind.
It will not run Performance Max, because nobody can see inside it. It keeps its own record of every click and every sale, and moves the money on that record.
Replayable by default.
Every budget change, variant launch, and account write is logged with the data the engine used. Replay any decision, any time. No surprises in the audit.
The team behind the engine.
A small team of engineers, ML, and field ops: ex-Meta, ex-Google, ex-agency. If you're meeting with us, you're meeting with someone who'd run your install.
Roles on the engine today
- CEOAgust Erlingsson
- COOEyjólfur K.
- CTOHaraldur F.
- OperatorSimone S.
Engineers, field engineers, head of trust.
Tell us what you'd build with this.
We're hiring engineers, field engineers, and a head of trust. Run an ad engine, not a sales pipeline.