Privacy Policy

Introduction

Jarva (“we”, “our”, or “us”) values your privacy and is committed to protecting your personal data. This Privacy Statement explains how we collect, use, and protect your information when you use our AI marketing solution.

What information we collect

We collect the following data to provide and optimize our services:

Account information: your name, email address, and any other details you provide during registration.
Ad account data: data from your advertising accounts (e.g., Google, Facebook, Instagram) to manage and optimize your campaigns.
Shop data: data related to your online store (e.g., products, pricing, and sales) to customize marketing strategies.
Social media data: metrics from social media accounts connected to our platform.
Usage data: information on how you use our service, including website and campaign performance tracked via in-house and third-party tools.
Technical data: IP address, device and browser information, log data, timestamps, and interaction data collected through in-house systems and third-party analytics tools.

We collect personal data in the following ways:

Directly from you, when you create an account, connect services, configure campaigns, contact support, or otherwise provide information through the platform.
Automatically, when you use the service. We collect certain usage and technical data through cookies, logs, analytics tools, and similar technologies.
From third-party integrations, when you connect advertising platforms, social media accounts, or e-commerce tools. We receive relevant data from those services in accordance with your settings and their respective privacy policies.

Legal basis for processing

Jarva processes personal data based on the following legal grounds:

Contract: provision of personal data is necessary for the performance of an agreement with you and/or for pre-contractual steps requested by you.
Legitimate interests: processing is necessary to operate, secure, and improve the platform, including analytics and the development of AI systems using aggregated and anonymized data, provided that such interests do not override your rights and freedoms.
Consent: where required by law, processing is based on your consent for one or more specific purposes, such as cookies, tracking technologies, or optional features. You may withdraw your consent at any time.
Legal obligations: processing is necessary for compliance with legal and regulatory obligations to which Jarva is subject.

How we use your data

We use the data we collect for the following purposes:

Running and optimizing campaigns. Jarva uses your ad account data, shop data, and social media metrics to create, monitor, and optimize marketing campaigns in real time. By analyzing campaign performance and user engagement, Jarva adjusts ad targeting, budgeting, and delivery to ensure the best possible results.
Developing and improving Jarva. We may use campaign, spend and performance data from your use of the platform, in aggregated form that does not identify you or any natural person, to develop and improve the platform, including to train our models. We rely on legitimate interest as the legal basis for this processing. You can object to this use at any time by contacting us.
Personalization of campaigns. Jarva uses the data from your online store and social media accounts to tailor your marketing campaigns to your specific needs. Product details, pricing information, and customer behavior are factored into the way Jarva sets up and optimizes your ads.
User and account support. We use your account information (such as name and email) to provide support and service-related communications, and, where permitted by law, to inform you about new features or updates.
Data analytics and insights. Jarva uses the data it collects to generate reports and insights, showing which campaigns perform best, which audiences engage most, and how to improve future campaigns.
Compliance with legal requirements. In certain cases, we may need to use your data to comply with legal obligations, such as regulatory requirements or law enforcement requests. This will only happen if required by law, and we will ensure that your privacy is respected in the process.

Jarva processes personal data in accordance with the purposes and legal bases described in this Privacy Statement.

Data storage and security

We store and process Jarva data using secure cloud infrastructure and service providers (for example, hosting and databases). Access to production systems is restricted to authorized Jarva personnel who need it to operate and support the service.

We use industry-standard security measures such as encryption in transit (HTTPS/TLS), access controls, and secure secret management for sensitive credentials (like API tokens). We do not sell your personal information. We share data only as needed to run Jarva (for example, hosting and database providers) and with advertising platforms you connect (such as Meta and Google) to provide the service. Meta and Google process data under their own privacy policies. While we take reasonable measures to protect personal data, no method of transmission or storage is completely secure, and we cannot guarantee absolute security.

Cross-border data transfers

We store your data in the European Union. Some of our service providers are located in countries outside the European Economic Area (EEA), including the United States, which may not provide the same level of data protection as the EEA. Where we transfer personal data outside the EEA, we rely on an adequacy decision of the European Commission, including the EU-U.S. Data Privacy Framework, or on the Standard Contractual Clauses approved by the European Commission. You may request further information about these safeguards by contacting us at support@jarva.ai.

Your rights

Under applicable data protection laws, you have the following rights:

Right of access: to request access to your personal data.
Right to rectification: to request correction of inaccurate or incomplete data.
Right to erasure: to request deletion of your personal data.
Right to restriction of processing: to request that processing of your data be limited in certain circumstances.
Right to data portability: to receive your personal data in a structured, commonly used format and to have it transferred to another controller where technically feasible.
Right to object: to object to certain types of processing, including processing based on legitimate interests.
Right to withdraw consent: where processing is based on consent, you may withdraw your consent at any time.
Right to lodge a complaint: to lodge a complaint with a data protection supervisory authority in your country of residence, place of work, or where an alleged infringement occurred.

U.S. state privacy rights

If you reside in the United States, you may have additional rights under your state’s privacy law (for example, California’s CCPA and CPRA, Virginia’s VCDPA, Colorado’s CPA, or similar laws in other states). These generally include the right to know what personal information we have collected about you, the right to request deletion or correction, the right to opt out of the sale or sharing of personal information, and the right to limit the use of sensitive personal information. Jarva does not sell personal information. To exercise any of these rights, contact us at support@jarva.ai.

Automated decisions

Jarva uses automated systems to allocate ad spend, adjust targeting, and pause underperforming campaigns. Every automated decision operates strictly within the budget limits you set, and any significant spend increase is suggested by Jarva and requires your explicit approval before it takes effect. You can pause, override, or reverse any automated decision at any time through the platform. If you have concerns about an automated decision that affects you, you can request a human review by contacting us at support@jarva.ai.

Third-party integrations

Jarva integrates with third-party platforms like Google Ads and Facebook. These platforms may process data on your behalf when running campaigns. We encourage you to review their privacy policies.

Cookies and tracking technologies

Jarva uses cookies and similar tracking technologies to operate and improve the platform, analyze performance, and support marketing activities. Cookies are small text files stored on your device when you visit a website.

We use the following types of cookies:

Necessary cookies, which are required for the basic operation of the platform.
Analytics cookies, which help us understand how the service is used and how campaigns perform (for example, Google Analytics).
Marketing cookies, which support advertising and campaign measurement (for example, Facebook Pixel).

Where required by law, cookies and similar technologies are used only with your consent. You can manage or withdraw your cookie preferences at any time through your browser settings or our cookie consent tools.

Data retention and deletion

Jarva retains personal data only for as long as necessary to provide and operate the services and to fulfill contractual obligations.

Account-related data is retained while an account is active. When an account is deleted, personal data is removed in accordance with the instructions below, unless retention is required for legal, tax, fraud prevention, security, or audit purposes.

How to request deletion

You can request deletion of your Jarva account data at any time. In the app, go to Settings → Account and choose Delete account. By email, send a request to support@jarva.ai with the subject “Data Deletion Request” and include the email address you use to sign in and your company/workspace name.

What we delete

Your Jarva workspace data and stored configuration, and the stored connection tokens and credentials used to connect Meta, Google, and Shopify.

What we may keep

We may retain limited records if required for legal, tax, fraud prevention, security, or audit purposes.

Timing

We typically complete deletion within 30 days.

Children’s privacy

Jarva’s services are not intended for children under the age of 16. Jarva does not knowingly collect personal data from children. If you believe that a child under the age of 16 has provided personal data to Jarva, please contact us, and we will take appropriate steps to delete such information.

Changes to this privacy statement

We may update this Privacy Statement as we develop Jarva. If we make significant changes, we will notify you by email or through our platform.

Contact us

The data controller responsible for the processing of personal data under this Privacy Statement is Jarva, CVR 45429040, Rådmandsgade 12, 2200 Copenhagen N, Denmark. For any questions regarding this Privacy Statement or the processing of personal data, you may contact us at support@jarva.ai.

Last updated: 2026-09-19